Top Advertisers - Global 2024
Filter by Category
Filter by Region / Country
Government of
| Overall Rank: | |
| Points: | |
| Awards Won: | 69 |
| Finalist(s) Achieved: | 58 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 24 |
| Silver(s) Won: | 23 |
| Bronze(s) Won: | 22 |
Campaigns and Awards 2024
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Tourism Australia: Come and Say G'day |
Tourism Australia |
Government of Australia |
UM |
China |
Cross Digital Media Marketing |
Smarties APAC |
Finalist |
Reviving Indonesia's Tourism & Creative Economy |
Ministry of Tourism Indonesia |
Government of Indonesia |
Magnus |
Indonesia |
Gaming, Gamification & E-Sports | WEB 3.0 Technologies Marketing |
Smarties APAC |
Finalist (2) |
Mobile Ads Drove Organ Donor Registration in AU |
Australian Organ and Tissue Authority (OTA) |
Government of Australia |
Make Mate |
Singapore |
Social Impact Marketing |
Smarties APAC |
Finalist |
Million miles of wonder experiences |
Vietnam Airlines |
Government of Vietnam |
Vietnam |
Instant Impact / Promotion | Data Insights / Contextual Marketing |
Smarties APAC |
Finalist (2) |
|
Mother Dairy's 50 Years: Multiscreen Impact |
Mother Dairy |
Government of India |
Mediasmart Powered By Affle |
India |
Programmatic |
Smarties APAC |
Finalist |
Singtel Live From the Underground |
Singtel |
Government of Singapore |
Leo Burnett |
Singapore |
Product and / or Service Launch |
Smarties APAC |
Gold |
Viettel TV360 - A Local Wonder |
Viettel Telecom |
Government of Vietnam |
Vietnam |
WEB 3.0 Technologies Marketing |
Smarties APAC |
Finalist |
|
Supporters Who Listen, Support Better |
Health Promotion Board |
Government of Singapore |
Publicis |
Singapore |
Social Impact Marketing |
Smarties APAC |
Bronze |
GOMO TikTok Hijack |
Singtel |
Government of Singapore |
Singapore |
Short or Long Form Video |
Smarties APAC |
Gold |
|
#TheDonationMap |
UNITED24 |
Government of Ukraine |
Havas Play |
Spain |
Small Budget, Big Impact | Customer (CX) / User Experience (UX) & Design |
Smarties X |
Gold, Bronze |
Million miles of wonder experiences |
Vietnam Airlines |
Government of Vietnam |
Vietnam |
Real Time Marketing | Personalization |
Smarties X |
Gold, Bronze |
|
Mobile Ads Drove Organ Donor Registration in AU |
Australian Organ and Tissue Authority (OTA) |
Government of Australia |
Make Mate |
Singapore |
Social Impact Marketing |
Smarties X |
Silver |
Tourism Australia: Come and Say G'day |
Tourism Australia |
Government of Australia |
UM |
China |
Social Media Marketing |
Smarties X |
Finalist |
Visit New Hampshire “Discover Your New” Campaign |
New Hampshire Division of Travel and Tourism Development |
Government of USA |
GYK Antler |
US |
Programmatic |
Smarties X |
Finalist |
Visit New Hampshire “Discover Your New” Campaign |
New Hampshire Division of Travel and Tourism Development |
Government of USA |
GYK Antler |
US |
Cross Digital Media Marketing |
Smarties North America |
Silver |
#TheDonationMap |
United24 |
Government of Ukraine |
Havas Play |
Spain |
Gaming, Gamification & E-Sports | Brand Purpose / Activism | Social Impact Marketing |
Smarties Europe |
Bronze, Finalist (2) |
Frequency-Adjusted Awareness Score for SQ Enhanced |
Singapore Airlines |
Government of Singapore |
PHD |
Indonesia |
Programmatic |
Smarties Indonesia |
Finalist |
Look Up at the Sky! It's Mandiri's #RiseIntoSpace |
Bank Mandiri |
Government of Indonesia |
dentsu Indonesia |
Indonesia |
Product and / or Service Launch |
Smarties Indonesia |
Finalist |
Reviving Indonesia's Tourism & Creative Economy |
Ministry of Tourism Indonesia |
Government of Indonesia |
Magnus |
Indonesia |
WEB 3.0 Technologies Marketing |
Smarties Indonesia |
Bronze |
Telkomsel Lite, Dibawa Rileks Aja |
Telkomsel |
Government of Indonesia |
OMD |
Indonesia |
Gaming, Gamification & E-Sports |
Smarties Indonesia |
Finalist |
360 Holistic Media Strategy with impact full funne |
PTT Public Company Limited |
Government of Thailand |
dentsu X |
Thailand |
Social Media Marketing |
Smarties Thailand |
Finalist |
EGAT The Alien |
Electricity Generating Authority of Thailand |
Government of Thailand |
iProspect |
Thailand |
Social Impact Marketing |
Smarties Thailand |
Finalist |
Million miles of wonder experiences |
Vietnam Airlines |
Government of Vietnam |
Vietnam |
Real Time Marketing | Personalization |
Smarties Vietnam |
Silver, Bronze |
|
ENPARA'S SAVE THE ANIMAL LIVES CAMPAIGN |
Enpara.com |
Government of Qatar |
Turkey |
Brand Purpose / Activism | Small Budget, Big Impact |
Smarties Turkey |
Gold, Silver |
|
Línea de Cal |
YPF |
Government of Argentina |
Isla República |
Argentina |
Creator / Influencer / Celebrity Marketing | Social Media Marketing |
Smarties Hispanic Latam |
Bronze, Finalist |
Tranquilo Campeón |
YPF |
Government of Argentina |
Isla República |
Argentina |
Best in Show | Creator / Influencer / Celebrity Marketing | Instant Impact / Promotion |
Smarties Hispanic Latam |
Gold, Bronze |
Planazos |
YPF |
Government of Argentina |
Isla República |
Argentina |
Customer (CX) / User Experience (UX) & Design | Omnichannel Marketing |
Smarties Hispanic Latam |
Bronze, Finalist |
YOY – Recarga de Transporte |
YOY |
Government of China |
Google Search |
Argentina |
Immediate Impact / Promotions | Instant Impact / Promotion | Social Media Marketing |
Smarties Hispanic Latam |
Gold, Finalist (2) |
ICBC Mall - Hot Sale |
ICBC Mall |
Government of China |
Google Search |
Argentina |
Customer Journey Marketing - Lead Generation / CRM | E-commerce Innovation & Live Streaming |
Smarties Hispanic Latam |
Finalist (2) |
Canção do Coração |
Brasilprev |
Government of Brazil |
Jotacom FSB |
Brazil |
AI-Powered Audience Engagement | AI-Powered Audience Engagement |
Smarties Brazil |
Bronze, Finalist |
Qiddiya Global Launch |
Qiddiya |
Government of Saudi Arabia |
EssenceMediacom |
Saudi Arabia |
Omnichannel Marketing | Cross Digital Media Marketing | Digital Out-of-Home (DOOH) | Omnichannel Marketing | Brand Experience | Data Insights / Contextual Marketing |
Smarties KSA |
Gold (3), Silver (2) |
Saudi Made Exhibition |
Saudi Exports Development Authority |
Government of Saudi Arabia |
Veyron Marketing |
Saudi Arabia |
Cross Digital Media Marketing |
Smarties KSA |
Bronze |
Inspire Your World |
Ithra |
Government of Saudi Arabia |
Leo Burnett |
Saudi Arabia |
Brand Experience | Social Media Marketing | Cross Digital Media Marketing |
Smarties KSA |
Silver, Bronze (2) |
Drones versus Desertification |
Aramco |
Government of Saudi Arabia |
Leo Burnett |
Saudi Arabia |
Experimental / Innovation Technology | Sustainability | Brand Purpose / Activism | Social Media Marketing |
Smarties KSA |
Gold (2), Silver (2) |
The Coffee Initiative |
Aramco |
Government of Saudi Arabia |
Leo Burnett |
Saudi Arabia |
Social Impact Marketing |
Smarties KSA |
Gold |
Tires to Roads |
Aramco |
Government of Saudi Arabia |
Leo Burnett |
Saudi Arabia |
Sustainability |
Smarties KSA |
Silver |
STA X Promofix: Igniting a 64% Surge in Saudi Tourism Intent |
Saudi Tourism Authority |
Government of Saudi Arabia |
Blis |
Saudi Arabia |
Contextual and Geo Targeting | Data Insights / Contextual Marketing |
Smarties KSA |
Bronze (2) |
Experience Egypt |
Egypt Tourism Authority |
Government of Egypt |
UM |
United Arab Emirates |
Omnichannel Marketing | Cross Digital Media Marketing |
Smarties MENA |
Gold, Bronze |
e& UAE: Seamless Inbound & Outbound Travel Insurance for Your Peace of Mind |
Etisalat |
Government of United Arab Emirates |
e& |
United Arab Emirates |
Customer Journey Marketing - Lead Generation / CRM | Product and / or Service Launch |
Smarties MENA |
Silver, Bronze |
Samsung and e& Universe Elevate Digital Launches: Unpack Event Success Leads to S24 Unveiling in the e& UAE Universe |
Etisalat |
Government of United Arab Emirates |
e& |
United Arab Emirates |
Spatial / AR / VR / NFT / Metaverse Tech | Experimental / Innovation Technology |
Smarties MENA |
Silver, Bronze |
STA X Promofix: Igniting a 64% Surge in Saudi Tourism Intent |
Saudi Tourism Authority |
Government of Saudi Arabia |
Promofix |
Saudi Arabia |
Programmatic | Data Insights / Contextual Marketing |
Smarties MENA |
Silver, Bronze |
ProtecTasbih |
Saudia |
Government of Saudi Arabia |
Leo Burnett |
United Arab Emirates |
Brand Experience | Instant Impact / Promotion | Product and / or Service Launch | Experimental / Innovation Technology |
Smarties MENA |
Gold, Finalist (3) |
Next-Level Home Automation: Experience Convenience with Smart Living Services from e& UAE |
Etisalat |
Government of United Arab Emirates |
United Arab Emirates |
Customer (CX) / User Experience (UX) & Design |
Smarties MENA |
Gold |
|
WhatsApp Oman |
Omantel |
Government of Oman |
Zenith |
United Arab Emirates |
Real Time Marketing | Social Messaging / Chat Apps / Text Messaging | Small Budget, Big Impact |
Smarties MENA |
Gold (2), Silver |
Maqroo |
Omantel |
Government of Oman |
Zenith |
United Arab Emirates |
Social Impact Marketing | Diversity & Inclusion | Brand Experience |
Smarties MENA |
Silver (2), Finalist |
du Business Starter |
du |
Government of United Arab Emirates |
ADScholars |
United Arab Emirates |
Customer (CX) / User Experience (UX) & Design |
Smarties MENA |
Finalist |
du X Blis -21% Boost in Brand Relevance using a data & tech driven S.I.M strategy |
du |
Government of United Arab Emirates |
Blis |
United Arab Emirates |
Customer (CX) / User Experience (UX) & Design |
Smarties MENA |
Finalist |
Rethink Summer |
Dubai Design District |
Government of United Arab Emirates |
Brand Ripplr |
United Arab Emirates |
Creator / Influencer / Celebrity Marketing |
Smarties MENA |
Finalist |
Hayakom |
Ras al Khaimah Tourism Development Authority |
Government of United Arab Emirates |
United Arab Emirates |
Social Media Marketing |
Smarties MENA |
Finalist |
|
World Minifootball - RAKTDA |
Ras al Khaimah Tourism Development Authority |
Government of United Arab Emirates |
OMD |
United Arab Emirates |
Omnichannel Marketing |
Smarties MENA |
Finalist |
Qiddiya Global Launch |
Qiddiya |
Government of Saudi Arabia |
EssenceMediacom |
Saudi Arabia |
Brand Experience | Digital Out-of-Home (DOOH) | Cross Digital Media Marketing | Data Insights / Contextual Marketing |
Smarties MENA |
Bronze (2), Finalist (2) |
Drones versus Desertification |
Aramco |
Government of Saudi Arabia |
Leo Burnett |
Saudi Arabia |
Sustainability | Experimental / Innovation Technology | Brand Purpose / Activism |
Smarties MENA |
Gold (2), Silver |
Tires to Roads |
Aramco |
Government of Saudi Arabia |
Leo Burnett |
Saudi Arabia |
Sustainability |
Smarties MENA |
Gold |
The Coffee Initiative |
Aramco |
Government of Saudi Arabia |
Leo Burnett |
Saudi Arabia |
Social Impact Marketing |
Smarties MENA |
Finalist |
10 Million Smiles |
Dubai Holding Entertainment |
Government of United Arab Emirates |
Magna |
United Arab Emirates |
Product and / or Service Launch |
Smarties MEA |
Bronze |
Home to Seeing Differently |
Dubai Holding Real Estate |
Government of United Arab Emirates |
Magna |
United Arab Emirates |
Social Impact Marketing |
Smarties MEA |
Silver |
World's First City Built for Play |
Qiddiya |
Government of Saudi Arabia |
EssenceMediacom |
Saudi Arabia |
Cross Digital Media Marketing | Data Insights / Contextual Marketing | Brand Experience | Social Media Marketing | Short or Long Form Video | Innovative Use of AI in Advertising |
Smarties MEA |
Silver (2), Finalist (4) |
Vak?fbank Sustains Uplift via RealTime Engagement |
Vakifbank |
Government of Turkey |
Mall IQ, Inc. |
Turkey |
Real Time Marketing | Personalization |
Smarties MEA |
Finalist (2) |
Honor "Only Once" accurately presents, using moments to achieve moments |
Honor |
Government of China |
Tencent Advertising |
China |
Short Video Marketing |
Smarties China |
Silver |
Mobile Ads Drove Organ Donor Registration in AU |
Australian Organ and Tissue Authority (OTA) |
Government of Australia |
Digital Turbine |
Singapore |
Social Impact Marketing |
Smarties APAC |
Finalist |
Mobile Ads Drove Organ Donor Registration in AU |
Australian Organ and Tissue Authority (OTA) |
Government of Australia |
Digital Turbine |
Singapore |
Social Impact Marketing |
Smarties X |
Silver |
Visit New Hampshire “Discover Your New” Campaign |
New Hampshire Division of Travel and Tourism Development |
Government of USA |
AdTheorent |
US |
Programmatic |
Smarties X |
Finalist |
Visit New Hampshire “Discover Your New” Campaign |
New Hampshire Division of Travel and Tourism Development |
Government of USA |
AdTheorent |
US |
Cross Digital Media Marketing |
Smarties North America |
Silver |
Frequency-Adjusted Awareness Score for SQ Enhanced |
Singapore Airlines |
Government of Singapore |
Go Mobile |
Indonesia |
Programmatic |
Smarties Indonesia |
Finalist |
Telkomsel Lite, Dibawa Rileks Aja |
Telkomsel |
Government of Indonesia |
FreakOut Dewina |
Indonesia |
Gaming, Gamification & E-Sports |
Smarties Indonesia |
Finalist |
YOY – Recarga de Transporte |
YOY |
Government of China |
YouTube |
Argentina |
Immediate Impact / Promotions | Instant Impact / Promotion | Social Media Marketing |
Smarties Hispanic Latam |
Gold, Finalist (2) |
ICBC Mall - Hot Sale |
ICBC Mall |
Government of China |
YouTube |
Argentina |
Customer Journey Marketing - Lead Generation / CRM | E-commerce Innovation & Live Streaming |
Smarties Hispanic Latam |
Finalist (2) |
YOY – Recarga de Transporte |
YOY |
Government of China |
Meta |
Argentina |
Immediate Impact / Promotions | Instant Impact / Promotion | Social Media Marketing |
Smarties Hispanic Latam |
Gold, Finalist (2) |
ICBC Mall - Hot Sale |
ICBC Mall |
Government of China |
Meta |
Argentina |
Customer Journey Marketing - Lead Generation / CRM | E-commerce Innovation & Live Streaming |
Smarties Hispanic Latam |
Finalist (2) |
YOY – Recarga de Transporte |
YOY |
Government of China |
TikTok |
Argentina |
Immediate Impact / Promotions | Instant Impact / Promotion | Social Media Marketing |
Smarties Hispanic Latam |
Gold, Finalist (2) |
ICBC Mall - Hot Sale |
ICBC Mall |
Government of China |
TikTok |
Argentina |
Customer Journey Marketing - Lead Generation / CRM | E-commerce Innovation & Live Streaming |
Smarties Hispanic Latam |
Finalist (2) |