MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Advertisers - Global 2024

L'Oréal


Overall Rank: 10
Points: 289.0
Awards Won: 17
Finalist(s) Achieved: 20

Best in Show(s) Won: 0
Gold(s) Won: 2
Silver(s) Won: 7
Bronze(s) Won: 8
Region: Global

Campaigns and Awards 2024

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won

Lancôme's Unlocked GrabAds' O2O Power

Lancôme

L'Oréal

GrabAds

Thailand

Brand Experience

Smarties APAC

Finalist

Kiehl's Trash to Art- Connecting with Gen-Z

Kiehl's

L'Oréal

Publicis Media

Malaysia

Brand Purpose / Activism

Smarties APAC

Finalist

Garnier Serum Day & Night Experience 2-Player Game

Garnier

L'Oréal

AnyMind Group

Indonesia

Customer (CX) / User Experience (UX) & Design

Smarties X

Finalist

L'Oreal Content Pro: 51 Digital Akademi

L'Oréal

L'Oréal

51 Digital

Turkey

Creator / Influencer / Celebrity Marketing | Small Budget, Big Impact | Social Media Marketing

Smarties Europe

Gold, Silver (2)

Fire TV Drives Brand Uplift for a L'Oréal Launch

L'Oréal

L'Oréal

Wavemaker

India

Connected TV

Smarties India

Bronze

Media Innovation with Serie Expert DCO Activation

L'Oréal

L'Oréal

Wavemaker

India

Programmatic

Smarties India

Finalist

L'Oréal Digital Beauty Academy

L'Oréal

L'Oréal

Wavemaker

Philippines

Diversity? & ?Inclusion

Smarties Philippines

Finalist

Sayang? No, #ImWorthIt

L'Oréal

L'Oréal

Wavemaker

Philippines

Diversity? & ?Inclusion

Smarties Philippines

Bronze

Garnier AI Synthetic Voice Addressable Campaign

Garnier

L'Oréal

Wavemaker

Thailand

Innovative Use of AI in Advertising

Smarties Thailand

Finalist

Lancôme's Unlocked GrabAds' O2O Power

Lancôme

L'Oréal

GrabAds

Thailand

Omnichannel Marketing | Brand Experience | Instant Impact / Promotion | Product and / or Service Launch

Smarties Thailand

Silver, Finalist (3)

BRIGHT REVEAL: Data-Driven Skincare Success

L'Oréal

L'Oréal


Turkey

Cross Digital Media Marketing | Data Insights / Contextual Marketing

Smarties Turkey

Silver, Finalist

Decoding Beauty:Data-Driven Segmentation & Growth

L'Oréal

L'Oréal

Mimeda

Turkey

Data Insights / Contextual Marketing | Personalization

Smarties Turkey

Silver, Finalist

Garnier Daily UV: Real-Time Marketing in Sun Care

Garnier

L'Oréal


Turkey

Real Time Marketing

Smarties Turkey

Finalist

L'Oréal Centralized Hair Salon CRM Project

L'Oréal

L'Oréal


Turkey

Customer Journey Marketing - Lead Generation / CRM

Smarties Turkey

Finalist

L'Oreal Content Pro: 51 Digital Akademi

L'Oréal

L'Oréal

51 Digital

Turkey

Small Budget, Big Impact

Smarties Turkey

Bronze

Maybelline Firework Mascara’s AI Powered Targeting

Maybelline

L'Oréal


Turkey

AI-Powered Audience Engagement

Smarties Turkey

Bronze

Maybelline Firework Mascara’s Innovative Use of AI

Maybelline

L'Oréal


Turkey

Innovative Use of AI in Advertising

Smarties Turkey

Finalist

Maybelline Loft Virtual Beauty Store

Maybelline

L'Oréal


Turkey

WEB 3.0 Technologies Marketing

Smarties Turkey

Bronze

MNY Firework Mascara 360 Cross Digital Launch

Maybelline

L'Oréal


Turkey

Cross Digital Media Marketing

Smarties Turkey

Finalist

Pixel Perfect: Maybelline Splashes Roblox

Maybelline

L'Oréal


Turkey

Gaming, Gamification & E-Sports

Smarties Turkey

Finalist

Maybelline, única como você

Maybelline

L'Oréal

Mutato

Brazil

Social Media Marketing

Smarties Brazil

Finalist

Decoding Beauty:Data-Driven Segmentation & Growth

L'Oréal

L'Oréal

Mimeda

Turkey

Data Insights / Contextual Marketing | Personalization | Instant Impact / Promotion

Smarties MEA

Silver, Bronze, Finalist

AI&Beauty: L'Oréal Türkiye's Media Transformation

L'Oréal

L'Oréal


Turkey

Innovative Use of AI in Advertising

Smarties MEA

Gold

L'Oreal Content Pro: 51 Digital Akademi

L'Oréal

L'Oréal

51 Digital

Turkey

Small Budget, Big Impact | Social Media Marketing | Creator / Influencer / Celebrity Marketing

Smarties MEA

Silver, Finalist (2)

3CE Influencers Check-in Smart Interactive Dividend Experience Store

3CE

L'Oréal

Qisheng

China

CX Marketing

Smarties China

Bronze

Sayang? No, #ImWorthIt

L'Oréal

L'Oréal

Lit Lab Studios

Philippines

Diversity? & ?Inclusion

Smarties Philippines

Bronze