Top Advertisers - Global 2024
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L'Oréal
| Overall Rank: | 10 |
| Points: | 289.0 |
| Awards Won: | 17 |
| Finalist(s) Achieved: | 20 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 2 |
| Silver(s) Won: | 7 |
| Bronze(s) Won: | 8 |
| Region: | Global |
Campaigns and Awards 2024
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Lancôme's Unlocked GrabAds' O2O Power |
Lancôme |
L'Oréal |
GrabAds |
Thailand |
Brand Experience |
Smarties APAC |
Finalist |
Kiehl's Trash to Art- Connecting with Gen-Z |
Kiehl's |
L'Oréal |
Publicis Media |
Malaysia |
Brand Purpose / Activism |
Smarties APAC |
Finalist |
Garnier Serum Day & Night Experience 2-Player Game |
Garnier |
L'Oréal |
AnyMind Group |
Indonesia |
Customer (CX) / User Experience (UX) & Design |
Smarties X |
Finalist |
L'Oreal Content Pro: 51 Digital Akademi |
L'Oréal |
L'Oréal |
51 Digital |
Turkey |
Creator / Influencer / Celebrity Marketing | Small Budget, Big Impact | Social Media Marketing |
Smarties Europe |
Gold, Silver (2) |
Fire TV Drives Brand Uplift for a L'Oréal Launch |
L'Oréal |
L'Oréal |
Wavemaker |
India |
Connected TV |
Smarties India |
Bronze |
Media Innovation with Serie Expert DCO Activation |
L'Oréal |
L'Oréal |
Wavemaker |
India |
Programmatic |
Smarties India |
Finalist |
L'Oréal Digital Beauty Academy |
L'Oréal |
L'Oréal |
Wavemaker |
Philippines |
Diversity? & ?Inclusion |
Smarties Philippines |
Finalist |
Sayang? No, #ImWorthIt |
L'Oréal |
L'Oréal |
Wavemaker |
Philippines |
Diversity? & ?Inclusion |
Smarties Philippines |
Bronze |
Garnier AI Synthetic Voice Addressable Campaign |
Garnier |
L'Oréal |
Wavemaker |
Thailand |
Innovative Use of AI in Advertising |
Smarties Thailand |
Finalist |
Lancôme's Unlocked GrabAds' O2O Power |
Lancôme |
L'Oréal |
GrabAds |
Thailand |
Omnichannel Marketing | Brand Experience | Instant Impact / Promotion | Product and / or Service Launch |
Smarties Thailand |
Silver, Finalist (3) |
BRIGHT REVEAL: Data-Driven Skincare Success |
L'Oréal |
L'Oréal |
Turkey |
Cross Digital Media Marketing | Data Insights / Contextual Marketing |
Smarties Turkey |
Silver, Finalist |
|
Decoding Beauty:Data-Driven Segmentation & Growth |
L'Oréal |
L'Oréal |
Mimeda |
Turkey |
Data Insights / Contextual Marketing | Personalization |
Smarties Turkey |
Silver, Finalist |
Garnier Daily UV: Real-Time Marketing in Sun Care |
Garnier |
L'Oréal |
Turkey |
Real Time Marketing |
Smarties Turkey |
Finalist |
|
L'Oréal Centralized Hair Salon CRM Project |
L'Oréal |
L'Oréal |
Turkey |
Customer Journey Marketing - Lead Generation / CRM |
Smarties Turkey |
Finalist |
|
L'Oreal Content Pro: 51 Digital Akademi |
L'Oréal |
L'Oréal |
51 Digital |
Turkey |
Small Budget, Big Impact |
Smarties Turkey |
Bronze |
Maybelline Firework Mascara’s AI Powered Targeting |
Maybelline |
L'Oréal |
Turkey |
AI-Powered Audience Engagement |
Smarties Turkey |
Bronze |
|
Maybelline Firework Mascara’s Innovative Use of AI |
Maybelline |
L'Oréal |
Turkey |
Innovative Use of AI in Advertising |
Smarties Turkey |
Finalist |
|
Maybelline Loft Virtual Beauty Store |
Maybelline |
L'Oréal |
Turkey |
WEB 3.0 Technologies Marketing |
Smarties Turkey |
Bronze |
|
MNY Firework Mascara 360 Cross Digital Launch |
Maybelline |
L'Oréal |
Turkey |
Cross Digital Media Marketing |
Smarties Turkey |
Finalist |
|
Pixel Perfect: Maybelline Splashes Roblox |
Maybelline |
L'Oréal |
Turkey |
Gaming, Gamification & E-Sports |
Smarties Turkey |
Finalist |
|
Maybelline, única como você |
Maybelline |
L'Oréal |
Mutato |
Brazil |
Social Media Marketing |
Smarties Brazil |
Finalist |
Decoding Beauty:Data-Driven Segmentation & Growth |
L'Oréal |
L'Oréal |
Mimeda |
Turkey |
Data Insights / Contextual Marketing | Personalization | Instant Impact / Promotion |
Smarties MEA |
Silver, Bronze, Finalist |
AI&Beauty: L'Oréal Türkiye's Media Transformation |
L'Oréal |
L'Oréal |
Turkey |
Innovative Use of AI in Advertising |
Smarties MEA |
Gold |
|
L'Oreal Content Pro: 51 Digital Akademi |
L'Oréal |
L'Oréal |
51 Digital |
Turkey |
Small Budget, Big Impact | Social Media Marketing | Creator / Influencer / Celebrity Marketing |
Smarties MEA |
Silver, Finalist (2) |
3CE Influencers Check-in Smart Interactive Dividend Experience Store |
3CE |
L'Oréal |
Qisheng |
China |
CX Marketing |
Smarties China |
Bronze |
Sayang? No, #ImWorthIt |
L'Oréal |
L'Oréal |
Lit Lab Studios |
Philippines |
Diversity? & ?Inclusion |
Smarties Philippines |
Bronze |