MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Advertisers - Global 2024

Samsung


Overall Rank: 17
Points: 210.5
Awards Won: 16
Finalist(s) Achieved: 10

Best in Show(s) Won: 0
Gold(s) Won: 4
Silver(s) Won: 3
Bronze(s) Won: 9
Region: Global

Campaigns and Awards 2024

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won

Galaxy Tab S9: Saving Tranh Hang Trong Art

Samsung Galaxy

Samsung

Leo Burnett

Vietnam

Brand Purpose / Activism | AI-Driven Creative Excellence

Smarties APAC

Bronze, Finalist

Samsung Unites CRM and Media Drove Sales Growth

Samsung

Samsung

Starcom

Singapore

Customer Journey Marketing - Lead Generation / CRM

Smarties APAC

Bronze

SAMSUNG GALAXY Z5

Samsung Galaxy

Samsung

Starcom

Vietnam

Omnichannel Marketing

Smarties APAC

Gold

SAMSUNG GALAXY S24 – Galaxy AI is here

Samsung Galaxy

Samsung

Starcom

Vietnam

Instant Impact / Promotion

Smarties APAC

Finalist

Samsung Galaxy Bundle AI Chatbot

Samsung Galaxy

Samsung

Publicis

Turkey

AI-Powered Audience Engagement

Smarties X

Finalist

Unlocking the future of innovation on Big Savings

Samsung

Samsung

Flipkart Ads

India

Product and / or Service Launch | Omnichannel Marketing

Smarties India

Finalist (2)

Samsung Omnichannel Conversions Pilot

Samsung

Samsung

Starcom

Philippines

Customer Journey Marketing - Lead Generation / CRM

Smarties Philippines

Silver

Samsung x Abenson Co-Op

Samsung

Samsung

Starcom

Philippines

O2O / New Retail / Innovative & New Tech Sales Channels

Smarties Philippines

Silver

Samsung Galaxy S23

Samsung Galaxy

Samsung

Starcom

Thailand

Data Insights / Contextual Marketing

Smarties Thailand

Gold

EMPOWER GEN Z, FUEL BRAND LOVE

Samsung

Samsung

AnyMind Group

Vietnam

Creator / Influencer / Celebrity Marketing

Smarties Vietnam

Finalist

Galaxy Tab S9: Saving Tranh Hang Trong Art

Samsung Galaxy

Samsung

Leo Burnett

Vietnam

Creator / Influencer / Celebrity Marketing | AI-Driven Creative Excellence

Smarties Vietnam

Silver, Finalist

Samsung Bespoke AI: One Touch To Green Life

Samsung

Samsung

Leo Burnett

Vietnam

Brand Purpose / Activism

Smarties Vietnam

Finalist

SAMSUNG GALAXY S24 – Galaxy AI is here

Samsung Galaxy

Samsung

Starcom

Vietnam

O2O / New Retail / Innovative & New Tech Sales Channels | Integrated Ecommerce Innovation & Live Streaming

Smarties Vietnam

Bronze, Finalist

SAMSUNG GALAXY Z: Join the Flip Side

Samsung Galaxy

Samsung

Cheil

Vietnam

Social Media Marketing | Personalization | Omnichannel Marketing

Smarties Vietnam

Gold, Bronze (2)

Samsung Galaxy S24

Samsung Galaxy

Samsung


Turkey

Innovative Use of AI in Advertising

Smarties Turkey

Bronze

SAMSUNG GALAXY S24 – Galaxy AI is here

Samsung Galaxy

Samsung

Cheil

Vietnam

O2O / New Retail / Innovative & New Tech Sales Channels | Integrated Ecommerce Innovation & Live Streaming

Smarties Vietnam

Bronze, Finalist

SAMSUNG GALAXY Z: Join the Flip Side

Samsung Galaxy

Samsung

Starcom

Vietnam

Social Media Marketing | Personalization | Omnichannel Marketing

Smarties Vietnam

Gold, Bronze (2)