Top Advertisers - Global 2024

Government of Saudi Arabia

Overall Rank:	7
Points:	369.2
Awards Won:	28
Finalist(s) Achieved:	10

Best in Show(s) Won:	0
Gold(s) Won:	10
Silver(s) Won:	10
Bronze(s) Won:	8
Region:	Global

Campaigns and Awards 2024

Campaign Name	Brand	Advertiser	Agency	Location	Category	Awards Program	Awards Won
Qiddiya Global Launch	Qiddiya	Government of Saudi Arabia	EssenceMediacom	Saudi Arabia	Omnichannel Marketing \| Cross Digital Media Marketing \| Digital Out-of-Home (DOOH) \| Omnichannel Marketing \| Brand Experience \| Data Insights / Contextual Marketing	Smarties KSA	Gold (3), Silver (2)
Saudi Made Exhibition	Saudi Exports Development Authority	Government of Saudi Arabia	Veyron Marketing	Saudi Arabia	Cross Digital Media Marketing	Smarties KSA	Bronze
Inspire Your World	Ithra	Government of Saudi Arabia	Leo Burnett	Saudi Arabia	Brand Experience \| Social Media Marketing \| Cross Digital Media Marketing	Smarties KSA	Silver, Bronze (2)
Drones versus Desertification	Aramco	Government of Saudi Arabia	Leo Burnett	Saudi Arabia	Experimental / Innovation Technology \| Sustainability \| Brand Purpose / Activism \| Social Media Marketing	Smarties KSA	Gold (2), Silver (2)
The Coffee Initiative	Aramco	Government of Saudi Arabia	Leo Burnett	Saudi Arabia	Social Impact Marketing	Smarties KSA	Gold
Tires to Roads	Aramco	Government of Saudi Arabia	Leo Burnett	Saudi Arabia	Sustainability	Smarties KSA	Silver
STA X Promofix: Igniting a 64% Surge in Saudi Tourism Intent	Saudi Tourism Authority	Government of Saudi Arabia	Blis	Saudi Arabia	Contextual and Geo Targeting \| Data Insights / Contextual Marketing	Smarties KSA	Bronze (2)
STA X Promofix: Igniting a 64% Surge in Saudi Tourism Intent	Saudi Tourism Authority	Government of Saudi Arabia	Promofix	Saudi Arabia	Programmatic \| Data Insights / Contextual Marketing	Smarties MENA	Silver, Bronze
ProtecTasbih	Saudia	Government of Saudi Arabia	Leo Burnett	United Arab Emirates	Brand Experience \| Instant Impact / Promotion \| Product and / or Service Launch \| Experimental / Innovation Technology	Smarties MENA	Gold, Finalist (3)
Qiddiya Global Launch	Qiddiya	Government of Saudi Arabia	EssenceMediacom	Saudi Arabia	Brand Experience \| Digital Out-of-Home (DOOH) \| Cross Digital Media Marketing \| Data Insights / Contextual Marketing	Smarties MENA	Bronze (2), Finalist (2)
Drones versus Desertification	Aramco	Government of Saudi Arabia	Leo Burnett	Saudi Arabia	Sustainability \| Experimental / Innovation Technology \| Brand Purpose / Activism	Smarties MENA	Gold (2), Silver
Tires to Roads	Aramco	Government of Saudi Arabia	Leo Burnett	Saudi Arabia	Sustainability	Smarties MENA	Gold
The Coffee Initiative	Aramco	Government of Saudi Arabia	Leo Burnett	Saudi Arabia	Social Impact Marketing	Smarties MENA	Finalist
World's First City Built for Play	Qiddiya	Government of Saudi Arabia	EssenceMediacom	Saudi Arabia	Cross Digital Media Marketing \| Data Insights / Contextual Marketing \| Brand Experience \| Social Media Marketing \| Short or Long Form Video \| Innovative Use of AI in Advertising	Smarties MEA	Silver (2), Finalist (4)