MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Advertisers - Global 2024

Mars


Overall Rank: 109
Points: 47.0
Awards Won: 5
Finalist(s) Achieved: 5

Best in Show(s) Won: 0
Gold(s) Won: 0
Silver(s) Won: 2
Bronze(s) Won: 3
Region: Global

Campaigns and Awards 2024

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won

Skittles Thematic Campaign: Jump into the Rainbow

Skittles

Mars

EssenceMediacom

China

O2O / New Retail / Innovative & New Tech Sales Channels

Smarties APAC

Bronze

World's first Ultraman-themed Gaokao experience

Snickers

Mars

EssenceMediacom

China

Brand Experience

Smarties APAC

Finalist

Snickers Missprompting

Snickers

Mars

T&P

Brazil

AI Driven Creative Excellence | Big ideas Innovative use of AI in Advertising

Smarties Brazil

Finalist (2)

Rainbow Candy Theme Marketing: Jump into the rainbow and eat the rainbow

Skittles

Mars

EssenceMediacom

China

Brand Experience | O2O / New Retail / Innovative Sales Channels

Smarties China

Silver, Bronze

Snickers Missprompting

Snickers

Mars

Mirum

Brazil

AI Driven Creative Excellence | Big ideas Innovative use of AI in Advertising

Smarties Brazil

Finalist (2)

Rainbow Candy Theme Marketing: Jump into the rainbow and eat the rainbow

Skittles

Mars

GroupM

China

Brand Experience | O2O / New Retail / Innovative Sales Channels

Smarties China

Silver, Bronze