Top Advertisers - Global 2024
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Mars
| Overall Rank: | 109 |
| Points: | 47.0 |
| Awards Won: | 5 |
| Finalist(s) Achieved: | 5 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 0 |
| Silver(s) Won: | 2 |
| Bronze(s) Won: | 3 |
| Region: | Global |
Campaigns and Awards 2024
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Skittles Thematic Campaign: Jump into the Rainbow |
Skittles |
Mars |
EssenceMediacom |
China |
O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties APAC |
Bronze |
World's first Ultraman-themed Gaokao experience |
Snickers |
Mars |
EssenceMediacom |
China |
Brand Experience |
Smarties APAC |
Finalist |
Snickers Missprompting |
Snickers |
Mars |
T&P |
Brazil |
AI Driven Creative Excellence | Big ideas Innovative use of AI in Advertising |
Smarties Brazil |
Finalist (2) |
Rainbow Candy Theme Marketing: Jump into the rainbow and eat the rainbow |
Skittles |
Mars |
EssenceMediacom |
China |
Brand Experience | O2O / New Retail / Innovative Sales Channels |
Smarties China |
Silver, Bronze |
Snickers Missprompting |
Snickers |
Mars |
Mirum |
Brazil |
AI Driven Creative Excellence | Big ideas Innovative use of AI in Advertising |
Smarties Brazil |
Finalist (2) |
Rainbow Candy Theme Marketing: Jump into the rainbow and eat the rainbow |
Skittles |
Mars |
GroupM |
China |
Brand Experience | O2O / New Retail / Innovative Sales Channels |
Smarties China |
Silver, Bronze |