Top Advertisers - Global 2024
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Reckitt
| Overall Rank: | 9 |
| Points: | 338.2 |
| Awards Won: | 26 |
| Finalist(s) Achieved: | 18 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 5 |
| Silver(s) Won: | 13 |
| Bronze(s) Won: | 8 |
| Region: | Global |
Campaigns and Awards 2024
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Turning Gameplay into Foreplay |
Durex |
Reckitt |
Mindshare |
China |
Gaming, Gamification & E-Sports |
Smarties APAC |
Silver |
Turning Gameplay into Foreplay |
Durex |
Reckitt |
Mindshare |
China |
Brand Experience | Gaming, Gamification & E-Sports |
Smarties X |
Gold, Bronze |
Combining Digital Targeting and Offline Sales |
Finish |
Reckitt |
Havas Media |
Turkey |
Small Budget, Big Impact | O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties Europe |
Silver, Finalist |
Finish Fusion Project |
Finish |
Reckitt |
Havas Media |
Turkey |
Programmatic |
Smarties Europe |
Silver |
#MomWaaliDiwali with Harpic Bathroom Cleaner |
Harpic |
Reckitt |
Wavemaker |
India |
Creator / Influencer / Celebrity Marketing |
Smarties India |
Finalist |
Enfagrow A+: Unlocking Relevance via KOLs |
Enfamil |
Reckitt |
McCann |
Indonesia |
Creator / Influencer / Celebrity Marketing |
Smarties Indonesia |
Finalist |
Enfagrow Essential Unlocks Relevance In One Tap |
Enfamil |
Reckitt |
EssenceMediacom |
Indonesia |
Customer (CX) / User Experience (UX) & Design |
Smarties Indonesia |
Finalist |
Gentle Care - Brilliant Digestion Educator |
Enfamil |
Reckitt |
McCann |
Indonesia |
Small Budget, Big Impact | Data Insights / Contextual Marketing |
Smarties Indonesia |
Silver (2) |
Durex The Pleasure of Play |
Durex |
Reckitt |
Starcom |
Philippines |
Gaming, Gamification & E-Sports |
Smarties Philippines |
Gold |
Combining Digital Targeting and Offline Sales |
Finish |
Reckitt |
Havas Media |
Turkey |
Data Insights / Contextual Marketing | O2O / New Retail / Innovative & New Tech Sales Channels | Small Budget, Big Impact |
Smarties Turkey |
Gold, Silver, Finalist |
Express Your Love |
Durex |
Reckitt |
CIRCUS |
Turkey |
Omnichannel Marketing | Creator / Influencer / Celebrity Marketing | Diversity? & ?Inclusion | Social Impact Marketing | Brand Purpose / Activism |
Smarties Turkey |
Silver (2), Bronze (2), Finalist |
Finish Fusion Project |
Finish |
Reckitt |
Havas Media |
Turkey |
Programmatic | Connected TV |
Smarties Turkey |
Finalist (2) |
Veja Pisadinha |
Veja |
Reckitt |
BETC |
Brazil |
Instant Impact | Social Media Marketing | Instant Impact |
Smarties Brazil |
Bronze, Finalist (2) |
Amar é proteger. E proteger é SBP. |
SBP |
Reckitt |
BETC |
Brazil |
Social Impact Marketing |
Smarties Brazil |
Finalist |
e-Scents |
Bom Ar |
Reckitt |
BETC |
Brazil |
Customer (CX) / User Experience (UX) & Design |
Smarties Brazil |
Finalist |
Dettol uses weather detection technology for its hottest campaign yet |
Dettol |
Reckitt |
InMobi |
United Arab Emirates |
Personalisation | Brand Experience |
Smarties MENA |
Silver, Finalist |
Dettol - DDS - TikTok Influencers Campaign |
Dettol |
Reckitt |
UM |
United Arab Emirates |
Creator / Influencer / Celebrity Marketing |
Smarties MENA |
Finalist |
Dishwashing Redefined: From Manual to Automatic |
Finish |
Reckitt |
UM |
United Arab Emirates |
Co-branded Marketing |
Smarties MENA |
Finalist |
Turning Gameplay into Foreplay |
Durex |
Reckitt |
Mindshare |
China |
Gaming, Gamification & E-Sports | Social Impact Marketing |
Smarties China |
Gold, Bronze |
Enfagrow A+: Unlocking Relevance via KOLs |
Enfamil |
Reckitt |
EssenceMediacom |
Indonesia |
Creator / Influencer / Celebrity Marketing |
Smarties Indonesia |
Finalist |
Gentle Care - Brilliant Digestion Educator |
Enfamil |
Reckitt |
EssenceMediacom |
Indonesia |
Small Budget, Big Impact | Data Insights / Contextual Marketing |
Smarties Indonesia |
Silver (2) |
Express Your Love |
Durex |
Reckitt |
Havas Media |
Turkey |
Omnichannel Marketing | Creator / Influencer / Celebrity Marketing | Diversity? & ?Inclusion | Social Impact Marketing | Brand Purpose / Activism |
Smarties Turkey |
Silver (2), Bronze (2), Finalist |
Turning Gameplay into Foreplay |
Durex |
Reckitt |
GroupM |
China |
Gaming, Gamification & E-Sports | Social Impact Marketing |
Smarties China |
Gold, Bronze |
Enfagrow A+: Unlocking Relevance via KOLs |
Enfamil |
Reckitt |
FCB |
Indonesia |
Creator / Influencer / Celebrity Marketing |
Smarties Indonesia |
Finalist |