Top Advertisers - Global 2024
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Nestle
| Overall Rank: | 3 |
| Points: | 966.1 |
| Awards Won: | 67 |
| Finalist(s) Achieved: | 69 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 12 |
| Silver(s) Won: | 29 |
| Bronze(s) Won: | 26 |
| Region: | Global |
Campaigns and Awards 2024
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Generations Of Love by Nestle & Wyeth Nutrition |
Wyeth Nutrition |
Nestle |
Imagic Esolutions |
Malaysia |
Integrated Ecommerce Innovation & Live Streaming | Social Media Marketing | Integrated Ecommerce Innovation & Live Streaming | Creator / Influencer / Celebrity Marketing |
Smarties APAC |
Finalist (4) |
La Vie uses AI in E2E journey to GET users fast |
La Vie Water |
Nestle |
OpenMind |
Vietnam |
Innovative Use of AI in Advertising |
Smarties APAC |
Bronze |
La Vie’s Journey to Regeneration Partner |
La Vie Water |
Nestle |
OpenMind |
Vietnam |
Data Insights / Contextual Marketing | Data Insights / Contextual Marketing |
Smarties APAC |
Gold, Finalist |
Landing MILO's Endurance Story Thru AI Power |
MILO |
Nestle |
OpenMind |
Vietnam |
AI-Driven Creative Excellence | Innovative Use of AI in Advertising |
Smarties APAC |
Finalist (2) |
La Vie: AI-Powered Growth Beyond Brand Love |
La Vie Water |
Nestle |
OpenMind |
Vietnam |
AI-Powered Audience Engagement |
Smarties APAC |
Finalist |
Maggi: So Much More To Give |
Maggi |
Nestle |
Publicis |
Vietnam |
Omnichannel Marketing |
Smarties APAC |
Bronze |
Nescafé: The Surreal Internship |
Nescafe |
Nestle |
Publicis |
Vietnam |
Cross Digital Media Marketing | Social Media Marketing |
Smarties APAC |
Finalist (2) |
Generations Of Love by Nestle & Wyeth Nutrition |
Wyeth Nutrition |
Nestle |
Imagic Esolutions |
Malaysia |
Integrated Ecommerce Innovation & Live Streaming | Creator / Influencer / Celebrity Marketing |
Smarties X |
Finalist (2) |
La Vie Light – EGO DOWN to GROW UP from critics |
La Vie Water |
Nestle |
OpenMind |
Vietnam |
Product and / or Service Launch |
Smarties X |
Silver |
La Vie: Hydration to Nature Regeneration for Youth |
La Vie Water |
Nestle |
OpenMind |
Vietnam |
Customer (CX) / User Experience (UX) & Design | Integrated Ecommerce Innovation & Live Streaming |
Smarties X |
Silver |
Landing MILO's Endurance Story Thru AI Power |
MILO |
Nestle |
OpenMind |
Vietnam |
AI-Driven Creative Excellence | Innovative Use of AI in Advertising |
Smarties X |
Finalist (2) |
La Vie uses AI in E2E journey to GET users fast |
La Vie Water |
Nestle |
OpenMind |
Vietnam |
Innovative Use of AI in Advertising |
Smarties X |
Finalist |
La Vie’s Journey to Regeneration Partner |
La Vie Water |
Nestle |
OpenMind |
Vietnam |
Data Insights / Contextual Marketing |
Smarties X |
Finalist |
MILO-Hijack Mum’s all day for Kid’s Endurance need |
MILO |
Nestle |
Ogilvy |
Vietnam |
Cross Digital Media Marketing |
Smarties X |
Finalist |
Music Break |
KitKat |
Nestle |
Ogilvy |
Brazil |
Omnichannel Marketing | Social Media Marketing |
Smarties X |
Silver, Bronze |
Não dê bombom hoje |
KitKat |
Nestle |
Ogilvy |
Brazil |
Diversity? & ?Inclusion | Brand Purpose / Activism | Social Media Marketing |
Smarties X |
Bronze, Finalist (2) |
The Language of Love |
Ninho |
Nestle |
Ogilvy |
Brazil |
Diversity? & ?Inclusion |
Smarties X |
Finalist |
“Kit to Kat” - Valentine’s Day |
KitKat |
Nestle |
Zenith |
India |
O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties India |
Finalist |
KitKat - Snap In Half |
KitKat |
Nestle |
Eleve Media |
India |
Instant Impact / Promotion |
Smarties India |
Bronze |
When GenZs took a breaking love break! |
KitKat |
Nestle |
Zenith |
India |
Social Media Marketing |
Smarties India |
Gold |
When India had its #fingerscrossed! |
KitKat |
Nestle |
Zenith |
India |
Cross Digital Media Marketing |
Smarties India |
Bronze |
AI-Powered Jaga Kondisi: BEAR BRAND’s Health Focus |
Bear Brand |
Nestle |
dentsu Indonesia |
Indonesia |
AI-Powered Audience Engagement |
Smarties Indonesia |
Bronze |
Bear Brand Health Trendjacking |
Bear Brand |
Nestle |
Ogilvy |
Indonesia |
Real Time Marketing | Data Insights / Contextual Marketing |
Smarties Indonesia |
Silver (2) |
Boosting Sales with AR Packaging |
LACTOGROW |
Nestle |
dentsu Indonesia |
Indonesia |
O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties Indonesia |
Silver |
MILO 50 Years "Once A MILO Kid Always A MILO Kid" |
MILO |
Nestle |
VML |
Indonesia |
Short or Long Form Video |
Smarties Indonesia |
Silver |
S-26 GOLD Exceptional Child Now And In The Future |
Wyeth Nutrition |
Nestle |
Ogilvy |
Indonesia |
Brand Experience | Instant Impact / Promotion |
Smarties Indonesia |
Finalist (2) |
Wyeth’s Gamified and Rewarded Ads Boost Purchase |
Wyeth Nutrition |
Nestle |
dentsu Indonesia |
Indonesia |
Cross Digital Media Marketing |
Smarties Indonesia |
Finalist |
Bear Brand Purpose Campaign |
Bear Brand |
Nestle |
Openmind |
Philippines |
Short or Long Form Video | Brand Purpose / Activism |
Smarties Philippines |
Silver, Bronze |
Bonakid Pre-School 3+ Laban Para sa Paglaki |
Bonakid |
Nestle |
Openmind |
Philippines |
Data Insights / Contextual Marketing |
Smarties Philippines |
Finalist |
Maggi Trendspotting Campaign |
Maggi |
Nestle |
OpenMind |
Philippines |
Innovative Use of AI in Advertising | AI-Powered Audience Engagement |
Smarties Philippines |
Silver, Finalist |
May Tapang Para Bumangon (Strength to Rise) |
Nescafe |
Nestle |
Mindshare |
Philippines |
AI-Driven Creative Excellence |
Smarties Philippines |
Finalist |
Nescafé Kape’t Bisig |
Nescafe |
Nestle |
Mindshare |
Philippines |
Brand Purpose / Activism | Creator / Influencer / Celebrity Marketing |
Smarties Philippines |
Finalist (2) |
NIDO 3+5+ - Love Is Not A Word, It's An Act |
Nido |
Nestle |
OpenMind |
Philippines |
Social Media Marketing | Short or Long Form Video |
Smarties Philippines |
Bronze, Finalist |
Parenteam Redefines Customer Engagement |
Wyeth Nutrition |
Nestle |
OpenMind |
Philippines |
Customer Journey Marketing - Lead Generation / CRM |
Smarties Philippines |
Finalist |
Promil Revolutionizes Brain Development |
Wyeth Nutrition |
Nestle |
Openmind |
Philippines |
Brand Experience |
Smarties Philippines |
Bronze |
Wyeth Grows Awareness With Interactivity on Mobile |
Wyeth Nutrition |
Nestle |
OpenMind |
Philippines |
Data Insights / Contextual Marketing |
Smarties Philippines |
Finalist |
MILO Determination Makes You |
MILO |
Nestle |
Ogilvy |
Thailand |
Creator / Influencer / Celebrity Marketing |
Smarties Thailand |
Bronze |
NESCAFÉ CLC Espresso Roast: Best Taste Campaign |
Nescafe |
Nestle |
Leo Burnett |
Thailand |
Creator / Influencer / Celebrity Marketing |
Smarties Thailand |
Gold |
Turning "Glass Generation" to #GritGenerati?on |
Milo |
Nestle |
AnyMind Group |
Vietnam |
Social Media Marketing | Brand Purpose / Activism | Social Impact Marketing |
Smarties Vietnam |
Silver (2), Bronze |
La Vie Light – EGO DOWN to GROW UP from critics |
La Vie Water |
Nestle |
OpenMind |
Vietnam |
Product and / or Service Launch |
Smarties Vietnam |
Silver |
La Vie Light Launch: A METICULOUS JOURNEY |
La Vie Water |
Nestle |
OpenMind |
Vietnam |
Cross Digital Media Marketing |
Smarties Vietnam |
Silver |
La Vie uses AI in E2E journey to GET users fast |
La Vie Water |
Nestle |
OpenMind |
Vietnam |
AI-Driven Creative Excellence |
Smarties Vietnam |
Gold |
La Vie: AI-Powered Growth Beyond Brand Love |
La Vie Water |
Nestle |
OpenMind |
Vietnam |
AI-Powered Audience Engagement |
Smarties Vietnam |
Bronze |
Landing MILO's Endurance Story Thru AI Power |
Milo |
Nestle |
OpenMind |
Vietnam |
Innovative Use of AI in Advertising |
Smarties Vietnam |
Silver |
MILO’s “With Grit Comes Glory” through sports |
MILO |
Nestle |
Ogilvy |
Vietnam |
Cross Digital Media Marketing |
Smarties Vietnam |
Finalist |
NAN OPTIPRO PLUS PROUD TO BE NUMBER 2 |
Nestlé NAN |
Nestle |
Ogilvy |
Vietnam |
Product and / or Service Launch |
Smarties Vietnam |
Gold |
Nescafé: The Surreal Internship |
Nescafe |
Nestle |
Publicis |
Vietnam |
Social Impact Marketing | Cross Digital Media Marketing | Data Insights / Contextual Marketing |
Smarties Vietnam |
Bronze, Finalist (2) |
NESTLÉ'S AI-DRIVEN TET: PERSONALIZED SUCCESS |
Nestle |
Nestle |
Ogilvy |
Vietnam |
AI-Powered Audience Engagement |
Smarties Vietnam |
Silver |
Transforming Traditional Stores Via Digitalization |
Nestle |
Nestle |
Adtima |
Vietnam |
Customer Journey Marketing - Lead Generation / CRM | O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties Vietnam |
Silver, Finalist |
Kim Tutar Seni Kazan! |
Nescafe |
Nestle |
Mindshare |
Turkey |
Cross Digital Media Marketing | Connected TV |
Smarties Turkey |
Finalist (2) |
Konum At Gelelim |
Nescafe |
Nestle |
Dentsu Creative |
Turkey |
Customer Journey Marketing - Lead Generation / CRM | Omnichannel Marketing |
Smarties Turkey |
Gold (2) |
Nespresso - 2024 Creator & Celebrity ??birli?i |
Nespresso |
Nestle |
Wavemaker |
Turkey |
Creator / Influencer / Celebrity Marketing |
Smarties Turkey |
Finalist |
AS PROMOÇÕES COM MENOS CARA DE PROMOÇÃO DO BRASIL |
Nestle |
Nestle |
Ogilvy |
Brazil |
Customer Journey Marketing - Lead Generation/ CRM | Instant Impact | Customer Journey Marketing - Lead Generation/ CRM |
Smarties Brazil |
Bronze, Finalist (2) |
RisOAT: a receita revolucionária |
Nestlé Aveia |
Nestle |
VML |
Brazil |
Omnichannel Marketing |
Smarties Brazil |
Finalist |
Salve as Patinhas |
Purina |
Nestle |
Publicis |
Brazil |
Omnichannel Marketing | Customer (CX) / User Experience (UX) & Design | Customer Journey Marketing - Lead Generation/ CRM | Omnichannel Marketing | Customer Journey Marketing - Lead Generation/ CRM |
Smarties Brazil |
Silver, Bronze, Finalist (3) |
NHÁ BENTA COLLECTION |
Kopenhagen |
Nestle |
GINGA |
Brazil |
Social Media Marketing |
Smarties Brazil |
Finalist |
Receitas Inesquecíveis By Receitas Nestlé |
Receitas Nestlé |
Nestle |
Publicis |
Brazil |
Customer Journey Marketing - Lead Generation/ CRM | AI-Powered Audience Engagement | Customer Journey Marketing - Lead Generation/ CRM |
Smarties Brazil |
Gold, Finalist (2) |
Não dê bombom hoje |
KitKat |
Nestle |
Ogilvy |
Brazil |
Diversity & Inclusion |
Smarties Brazil |
Finalist |
O trio elétrico mais delicioso do Brasil |
Nestle |
Nestle |
Ogilvy |
Brazil |
Product / Service Launch |
Smarties Brazil |
Finalist |
Music Break |
KitKat |
Nestle |
Ogilvy |
Brazil |
Social Media Marketing |
Smarties Brazil |
Finalist |
The Cookies & Cream Guy |
Nescafe |
Nestle |
Zenith |
United Arab Emirates |
Social Media Marketing |
Smarties MENA |
Bronze |
10 Questions Before Your Coffee Gets Cold |
Nescafe |
Nestle |
Zenith |
United Arab Emirates |
Social Media Marketing | Creator / Influencer / Celebrity Marketing |
Smarties MENA |
Gold, Silver |
Mixes Make Cooking Easy |
Maggi |
Nestle |
Zenith |
United Arab Emirates |
Omnichannel Marketing |
Smarties MENA |
Silver |
Kim Tutar Seni Kazan! |
Nescafe |
Nestle |
Mindshare |
Turkey |
Omnichannel Marketing | Cross Digital Media Marketing | Instant Impact / Promotion | Short or Long Form Video |
Smarties MEA |
Silver (2), Finalist (2) |
Nestle Coffee x G318-Must drive in this life Self-driving cultural tourism project |
Nescafe |
Nestle |
dentsu China |
China |
Cultural Innovation/Innovation/Brand Crossover |
Smarties China |
Bronze |
How Do You Eat a KitKat? |
KitKat |
Nestle |
VML |
South Africa |
E-commerce marketing : Social / Influencer Commerce | Impact Media : Creator / Influencer Marketing |
Smarties South Africa |
Gold, Finalist |
La Vie uses AI in E2E journey to GET users fast |
La Vie Water |
Nestle |
Ogilvy |
Vietnam |
Innovative Use of AI in Advertising |
Smarties APAC |
Bronze |
La Vie’s Journey to Regeneration Partner |
La Vie Water |
Nestle |
Ogilvy |
Vietnam |
Data Insights / Contextual Marketing | Data Insights / Contextual Marketing |
Smarties APAC |
Gold, Finalist |
La Vie: AI-Powered Growth Beyond Brand Love |
La Vie Water |
Nestle |
Ogilvy |
Vietnam |
AI-Powered Audience Engagement |
Smarties APAC |
Finalist |
Nescafé: The Surreal Internship |
Nescafe |
Nestle |
OpenMind |
Vietnam |
Cross Digital Media Marketing | Social Media Marketing |
Smarties APAC |
Finalist (2) |
La Vie Light – EGO DOWN to GROW UP from critics |
La Vie Water |
Nestle |
Ogilvy |
Vietnam |
Product and / or Service Launch |
Smarties X |
Silver |
La Vie: Hydration to Nature Regeneration for Youth |
La Vie Water |
Nestle |
Ogilvy |
Vietnam |
Customer (CX) / User Experience (UX) & Design | Integrated Ecommerce Innovation & Live Streaming |
Smarties X |
Silver |
La Vie uses AI in E2E journey to GET users fast |
La Vie Water |
Nestle |
Ogilvy |
Vietnam |
Innovative Use of AI in Advertising |
Smarties X |
Finalist |
La Vie’s Journey to Regeneration Partner |
La Vie Water |
Nestle |
Ogilvy |
Vietnam |
Data Insights / Contextual Marketing |
Smarties X |
Finalist |
KitKat - Snap In Half |
KitKat |
Nestle |
Social Panga |
India |
Instant Impact / Promotion |
Smarties India |
Bronze |
AI-Powered Jaga Kondisi: BEAR BRAND’s Health Focus |
Bear Brand |
Nestle |
Digital Turbine |
Indonesia |
AI-Powered Audience Engagement |
Smarties Indonesia |
Bronze |
Boosting Sales with AR Packaging |
LACTOGROW |
Nestle |
YMT |
Indonesia |
O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties Indonesia |
Silver |
Wyeth’s Gamified and Rewarded Ads Boost Purchase |
Wyeth Nutrition |
Nestle |
Digital Turbine |
Indonesia |
Cross Digital Media Marketing |
Smarties Indonesia |
Finalist |
May Tapang Para Bumangon (Strength to Rise) |
Nescafe |
Nestle |
OpenMind |
Philippines |
AI-Driven Creative Excellence |
Smarties Philippines |
Finalist |
Nescafé Kape’t Bisig |
Nescafe |
Nestle |
OpenMind |
Philippines |
Brand Purpose / Activism | Creator / Influencer / Celebrity Marketing |
Smarties Philippines |
Finalist (2) |
Wyeth Grows Awareness With Interactivity on Mobile |
Wyeth Nutrition |
Nestle |
InMobi |
Philippines |
Data Insights / Contextual Marketing |
Smarties Philippines |
Finalist |
Turning "Glass Generation" to #GritGenerati?on |
Milo |
Nestle |
Ogilvy |
Vietnam |
Social Media Marketing | Brand Purpose / Activism | Social Impact Marketing |
Smarties Vietnam |
Silver (2), Bronze |
La Vie: AI-Powered Growth Beyond Brand Love |
La Vie Water |
Nestle |
Ogilvy |
Vietnam |
AI-Powered Audience Engagement |
Smarties Vietnam |
Bronze |
NAN OPTIPRO PLUS PROUD TO BE NUMBER 2 |
Nestlé NAN |
Nestle |
OpenMind |
Vietnam |
Product and / or Service Launch |
Smarties Vietnam |
Gold |
Nescafé: The Surreal Internship |
Nescafe |
Nestle |
OpenMind |
Vietnam |
Social Impact Marketing | Cross Digital Media Marketing | Data Insights / Contextual Marketing |
Smarties Vietnam |
Bronze, Finalist (2) |
NESTLÉ'S AI-DRIVEN TET: PERSONALIZED SUCCESS |
Nestle |
Nestle |
OpenMind |
Vietnam |
AI-Powered Audience Engagement |
Smarties Vietnam |
Silver |
La Vie Light – EGO DOWN to GROW UP from critics |
La Vie Water |
Nestle |
Unikon |
Vietnam |
Product and / or Service Launch |
Smarties X |
Silver |
La Vie uses AI in E2E journey to GET users fast |
La Vie Water |
Nestle |
Unikon |
Vietnam |
Innovative Use of AI in Advertising |
Smarties X |
Finalist |
La Vie: AI-Powered Growth Beyond Brand Love |
La Vie Water |
Nestle |
BizEyes |
Vietnam |
AI-Powered Audience Engagement |
Smarties Vietnam |
Bronze |
La Vie Light – EGO DOWN to GROW UP from critics |
La Vie Water |
Nestle |
Magenest |
Vietnam |
Product and / or Service Launch |
Smarties X |
Silver |
La Vie uses AI in E2E journey to GET users fast |
La Vie Water |
Nestle |
Magenest |
Vietnam |
Innovative Use of AI in Advertising |
Smarties X |
Finalist |
La Vie: AI-Powered Growth Beyond Brand Love |
La Vie Water |
Nestle |
YMT |
Vietnam |
AI-Powered Audience Engagement |
Smarties Vietnam |
Bronze |