Top Advertisers - Global 2024

Sony

Overall Rank:	38
Points:	113.4
Awards Won:	9
Finalist(s) Achieved:	11

Best in Show(s) Won:	0
Gold(s) Won:	2
Silver(s) Won:	7
Bronze(s) Won:	0
Region:	Global

Campaigns and Awards 2024

Campaign Name	Brand	Advertiser	Agency	Location	Category	Awards Program	Awards Won
Supply Chain Hurdles to Record Sales: PS5's Secret Formula!	PlayStation	Sony	Smartifai	Saudi Arabia	Contextual and Geo Targeting \| Data Insights / Contextual Marketing \| Gaming, Gamification & E-Sports \| Product and / or Service Launch \| Real Time Marketing	Smarties KSA	Gold (2), Silver (3)
Sony’s White Friday Strategy: A Digital Marketing Success Story	Sony Corporation	Sony	UM	United Arab Emirates	Performance Marketing	Smarties MENA	Silver
Supply Chain Hurdles to Record Sales: PS5's Secret Formula!	PlayStation	Sony	EssenceMediacom	Saudi Arabia	Product and / or Service Launch \| Real Time Marketing \| Gaming, Gamification & E-Sports \| Data Insights / Contextual Marketing \| Experimental / Innovation Technology	Smarties MENA	Finalist (5)
PLAYSTATION 5 PROMO SUMMER CAMPAIGN	PlayStation	Sony	FutureTech Media	United Arab Emirates	Gaming, Gamification & E-Sports	Smarties MENA	Finalist
Sony // PlayStation 5 // Feel It Now // MENA // Digital Turbine	PlayStation	Sony	Digital Turbine	Turkey	Customer (CX) / User Experience (UX) & Design	Smarties MENA	Silver
PlayStation Playmakers Gathering Stars to Play the Next Generation	PlayStation	Sony	EssenceMediacom	China	Gaming, Gamification & E-Sports	Smarties China	Silver
Supply Chain Hurdles to Record Sales: PS5's Secret Formula!	PlayStation	Sony	Smartifai	Saudi Arabia	Product and / or Service Launch \| Real Time Marketing \| Gaming, Gamification & E-Sports \| Data Insights / Contextual Marketing \| Experimental / Innovation Technology	Smarties MENA	Finalist (5)
PlayStation Playmakers Gathering Stars to Play the Next Generation	PlayStation	Sony	GroupM	China	Gaming, Gamification & E-Sports	Smarties China	Silver