MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Advertisers - Global 2024

Grab


Overall Rank: 8
Points: 347.1
Awards Won: 29
Finalist(s) Achieved: 30

Best in Show(s) Won: 0
Gold(s) Won: 10
Silver(s) Won: 12
Bronze(s) Won: 7
Region: Global

Campaigns and Awards 2024

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won

Motherhood journey a bit easier with Grab

Grab

Grab


Vietnam

Small Budget, Big Impact

Smarties APAC

Finalist

Grab - Outserve micro solopreneur in 4.0 era

Grab

Grab


Vietnam

Small Budget, Big Impact

Smarties APAC

Finalist

Grab’s ‘Find Me Here’ Benches

Grab

Grab


Vietnam

Small Budget, Big Impact | O2O / New Retail / Innovative & New Tech Sales Channels | Customer (CX) / User Experience (UX) & Design | Instant Impact / Promotion

Smarties APAC

Gold (3), Finalist

Travel Bravely 2.0 - No one knows Vietnam like Grab

Grab

Grab


Vietnam

O2O / New Retail / Innovative & New Tech Sales Channels

Smarties APAC

Silver

Once drink then Grab-Revitalize nightlife economy

Grab

Grab

Mindshare

Vietnam

Short or Long Form Video

Smarties APAC

Finalist

GrabFood Promantic, Beyond Love is the Discount!

Grab

Grab

Spa-Hakuhodo

Thailand

Real Time Marketing | Integrated Ecommerce Innovation & Live Streaming

Smarties APAC

Silver, Finalist

#WomenWelcome - Inclusive Rides, Empowered Lives

Grab

Grab


Thailand

Diversity? & ?Inclusion

Smarties APAC

Bronze

Tap Into Your Personal Impact Story

Grab

Grab


Thailand

Personalization

Smarties APAC

Finalist

Grab - Personalize your commuting experience

Grab

Grab


Vietnam

Customer Journey Marketing - Lead Generation / CRM

Smarties X

Finalist

Grab’s ‘Find Me Here’ Benches

Grab

Grab


Vietnam

Instant Impact / Promotion

Smarties X

Finalist

Motherhood journey a bit easier with Grab

Grab

Grab


Vietnam

Small Budget, Big Impact

Smarties X

Silver

Once drink then Grab-Revitalize nightlife economy

Grab

Grab

Mindshare

Vietnam

Social Impact Marketing | Real Time Marketing | O2O / New Retail / Innovative & New Tech Sales Channels

Smarties X

Finalist (3)

Travel Bravely 2.0 - No one knows Vietnam like Grab

Grab

Grab


Vietnam

O2O / New Retail / Innovative & New Tech Sales Channels

Smarties X

Finalist

Grab's Sobat Hemat AI Innovation in Transportation

Grab

Grab

M&C Saatchi Performance

Indonesia

AI-Powered Audience Engagement

Smarties Indonesia

Finalist

Roda Kebaikan - Grab x Hyundai Ramadan

Grab

Grab


Indonesia

Social Impact Marketing

Smarties Indonesia

Finalist

Book In as Fast as 2 Minutes

Grab

Grab

M&C Saatchi Performance

Philippines

Cross Digital Media Marketing | Programmatic

Smarties Philippines

Gold, Silver

#GrabThumbsUp - Curated by Foodies for Foodies

Grab

Grab


Thailand

Creator / Influencer / Celebrity Marketing

Smarties Thailand

Silver

#WomenWelcome - Inclusive Rides, Empowered Lives

Grab

Grab


Thailand

Brand Purpose / Activism | Social Impact Marketing | Diversity? & ?Inclusion

Smarties Thailand

Silver (2), Bronze

Change for Good - A Small Shift Can Make Big Change

Grab

Grab

Spa-Hakuhodo

Thailand

Social Impact Marketing

Smarties Thailand

Gold

Grab Bang-Orn - The Financial Rescuer

Grab

Grab


Thailand

Brand Purpose / Activism | Diversity? & ?Inclusion

Smarties Thailand

Finalist (2)

Grab It Fast As Your Heart Desires

Grab

Grab

Spa-Hakuhodo

Thailand

Instant Impact / Promotion | Short or Long Form Video

Smarties Thailand

Silver, Finalist

Grabcar Premium - The Ultimate 5 Senses Experience

Grab

Grab


Thailand

Omnichannel Marketing

Smarties Thailand

Finalist

GrabFood Mega Sale 'The Greatest Knockout'

Grab

Grab

Spa-Hakuhodo

Thailand

Short or Long Form Video | Data Insights / Contextual Marketing

Smarties Thailand

Gold, Bronze

GrabFood Promantic, Beyond Love is the Discount!

Grab

Grab

Spa-Hakuhodo

Thailand

Cross Digital Media Marketing | Social Media Marketing

Smarties Thailand

Silver (2)

mCanvas GRAB Mega Food Sale

Grab

Grab

mCanvas

Thailand

Instant Impact / Promotion

Smarties Thailand

Finalist

Tap Into Your Personal Impact Story

Grab

Grab


Thailand

Data Insights / Contextual Marketing | Personalization

Smarties Thailand

Finalist (2)

Grab: Breath Tet into cities' veins

Grab

Grab

Mindshare

Vietnam

Diversity? & ?Inclusion

Smarties Vietnam

Finalist

Grab: Data-driven Loyalty via Subscription

Grab

Grab


Vietnam

Customer Journey Marketing - Lead Generation / CRM

Smarties Vietnam

Bronze

GRAB: Drama Flipped from Kitchen to Couch

Grab

Grab

Hakuhodo Digital

Vietnam

Short or Long Form Video | Social Impact Marketing

Smarties Vietnam

Silver, Finalist

Grab: The Boss of Meal Time [Trùm ??t ??n Nhóm]

Grab

Grab


Vietnam

Instant Impact / Promotion | Social Media Marketing

Smarties Vietnam

Gold (2)

Grab’s ‘Find Me Here’ Benches

Grab

Grab


Vietnam

Instant Impact / Promotion | Small Budget, Big Impact | Customer (CX) / User Experience (UX) & Design | Brand Experience

Smarties Vietnam

Gold (2), Silver, Bronze

Motherhood journey a bit easier with Grab

Grab

Grab


Vietnam

Small Budget, Big Impact | Diversity? & ?Inclusion

Smarties Vietnam

Bronze, Finalist

Once drink then Grab-Revitalize nightlife economy

Grab

Grab

Mindshare

Vietnam

Instant Impact / Promotion | Real Time Marketing | Data Insights / Contextual Marketing

Smarties Vietnam

Finalist (3)

The new inclusive hangout solution with Grab

Grab

Grab


Vietnam

Customer (CX) / User Experience (UX) & Design

Smarties Vietnam

Finalist

Travel Bravely 2.0 - No one knows Vietnam like Grab

Grab

Grab


Vietnam

Real Time Marketing | O2O / New Retail / Innovative & New Tech Sales Channels

Smarties Vietnam

Bronze, Finalist

Grab: Breath Tet into cities' veins

Grab

Grab

Nomades

Vietnam

Diversity? & ?Inclusion

Smarties Vietnam

Finalist