Brand as Performance shows brand campaigns lift favorability up to 24%, with consumers who hold favorable opinions buying 4–5x more and driving 6x greater long-term sales impact
Artificial intelligence isn't just a future trend—it's already reshaping consumer behavior at scale. New research from MMA Global and Kantar reveals how people across generations are weaving AI into their daily lives, from shopping and creativity to personal expression and decision-making.
Marketers are facing a pivotal moment: consumers are adopting AI faster than many brands. Join this exclusive webinar to understand the real state of consumer AI and what it means for your marketing strategies today.
